WPP builds out technology PR network
Cohn & Wolfe acquires majority stake in Axicom Communications, the pan-European PR network.
We are very pleased to announce the completion of the sale of Axicom to Cohn & Wolfe, one of WPP’s major PR brands. Axicom manages public relations for companies across all sectors of modern B2B, with specific expertise in consumer technology, electronics, digital media, enterprise computing, wireless and mobile, telecoms and networks. AxiCom was named ‘Best Specialist PR Agency Network to Work For’ by The Holmes Report in both 2006 and 2007. The agency is led by co-founders Julian Tanner and Helen Ridgway, who have built a very strong pan-European tech PR network over many years, with strong profit delivery. Founded in 1994, AxiCom is based in London, with wholly-owned operations in Munich, Paris, Stockholm, Amsterdam, Milan and Madrid. AxiCom employs 82 people and clients include BT, Dell Equalogic, Ipass, Red Hat, Sling Media and VM Ware.
AxiCom’s unaudited revenues for the year ended 31 December 2007 were £5.8 million, with gross assets at the same date of £4.9 million.We feel that this deal will be very positive for all participants – a strong parent for Axicom to foster continued growth and one of the best tech PR networks in Europe for Cohn & Wolfe.
