D5 Capital Invests in OnePulse
D5 CAPITAL INVESTS IN $1.1m ONEPULSE SEED ROUND
$1.1m round was led by Angel Lab, D5 Capital & London Co-Investment Fund
OnePulse current clients include Aviva, CGA Strategy, Coca-Cola, Bartle Bogle Hegarty & LBi Digitas
OnePulse market research platform delivers super-fast response times & felxible pricing
Investment will be used to grow UK business, build version 2.0 (web & mobile app) and support international expansion
With over 300 clients and a large panel of mobile users in the UK, OnePulse is seeking to disrupt the traditional market research sector.
OnePulse is a mobile and web-based platform that provides on-demand insights to brands and businesses at any size or stage. Via OnePulse, companies can question people throughout the UK and receive instant responses, with consumer feedback displayed online for easy analysis and export. OnePulse allows users to earn micro-payments for answering bite-size surveys on their favourite brands and issues. With OnePulse’s gamified features and lifestyle questions, the user base is highly engaged. This results in some of the fastest response rates in the industry.
Many segments of society with valuable opinions currently do not take part in market research; more than one third of OnePulse’s users do not contribute to any other form of market research. By redefining how a business collects consumer research from the ground up, tailoring the experience to people’s habitual smartphone usage, and rewarding people transparently, OnePulse empowers consumers and businesses to give and receive honest opinions without wasting time.
CEO Atul Choudrie says:
“We have developed a product that means businesses no longer have to rely on assumptions to make in-the-moment business decisions with confidence. For consumers, we continue to redefine the concept of market research with a fun, rewarding mobile application that can be used day-to-day”.
AngelLab managing partner Kevin Chong echoed this disruptive approach to a previously unglamorous industry:
“Our guiding principle is to invest in businesses that truly aim to redefine or create a new category, and we are thrilled to work with OnePulse.”
Following the successful funding, OnePulse is looking to grow its user base aggressively, further enhance the client offering with a 2.0 version, and begin planning international expansion.
Rupert Ashe, CEO of D5 Capital, commented:
“OnePulse is focused on democratising market research for the mobile generation. The platform opens up real-time data to the entire business community, from SME’s to multi-nationals. And by assembling an influential investor base from the marketing services community, OnePulse has secured smart money with which to grow its business”.
