MHP GROUP ACQUIRES FAST-GROWING TECH COMMUNICATIONS AND BRANDING FIRM TUVA PARTNERS

D5 Capital initiates and advises Tuva on the transaction

(London: 16th July 2024) MHP Group, the leading integrated communications consultancy, has acquired TUVA Partners, the London-based technology communications and branding consultancy. D5 Capital, the specialist corporate finance advisor in media and marketing services, advised the owners of Tuva through the transaction.

The TUVA team will join MHP Group to form MHP Technology, a new specialist team that will deliver integrated work, drawing on MHP Group’s wider creative, digital, reputation, capital markets, and public affairs capabilities.

TUVA was co-founded in 2018 by Managing Partners Julian Tanner and James Kennedy, who met at Axicom, the global tech agency founded by Tanner. TUVA quickly established itself as a trusted partner to tech companies requiring advisors with a deep knowledge of science and technology.

Today, TUVA’s key verticals include Cleantech, Fintech, Telecoms and Enterprise IT, with clients including frontier markets digital operator VEON, modern card issuing platform Marqeta and energy storage firm ESS.

The acquisition strengthens MHP Group’s roster of technology clients, which includes Europe’s most valuable AI company, Wayve, cleantech investors Breakthrough Energy, and deep tech leaders like Oxford Instruments.

Julian Tanner will become Executive Chairman, MHP Technology, while James Kennedy will become Head of MHP Technology, joining the MHP Group leadership team. The wider team will relocate to MHP Group’s office in Great Portland Street, London.

The move follows MHP Group’s acquisition of 30-person creative agency La Plage in March, and brings the size of the combined team to 230 communications specialists. MHP Technology will be the Group’s third sector specialist team, alongside MHP Financial Services and MHP Health.

MHP Group CEO, Alex Bigg, said:

“The TUVA team have built an enviable reputation as expert advisors to companies that are redesigning the global economy. From day one, MHP Technology will have leading positions in fast-growth areas, including cleantech, AI and quantum computing. Most importantly, we can now offer clients across MHP Group deep tech expertise.”

“Julian has an incredible track record as an entrepreneur and James has proven himself a highly effective business leader, but both are also brilliant and passionate client advisors.”

James Kennedy, Head of MHP Technology, added:

“Over the past six years, we’re proud to have partnered with some incredible technology brands – from established industry giants to the disruptive pioneers opening our eyes to new markets or reshaping our perspectives about existing ones. It’s been a great ride up to this point, and we now look forward to continuing our journey with MHP Group.

“We see a lot of opportunity to build across our core practice areas of Cleantech, Fintech, Telecoms and Enterprise IT amongst others, and with MHP having the industry-leading creative resources to scale and evolve our services across the Group to meet client needs.”

ENDS