(London: 16th August 2018) Threads Styling, the fast growing “social commerce” company based in London, has raised $20m in Series A funding from C Ventures and Highland Europe to expand in US and Asia and develop AI-powered chatbots that will enhance the shopping experience. D5 Capital is an early stage investor in Threads Styling.

Threads Styling, founded by Sophie Hill, is best known for providing personal shopping services to high net-worth Millennial and Gen Z customers via social media platforms. By publishing carefully curated content on Instagram and Snapchat, customers engage with Threads and place orders via chat platforms such as Whatsapp and WeChat. Threads’ average transaction value is $3,000. The company is now furthering its ambition and looking to build the business in USA and Asian markets. Sophie Hill indicates that the company aims to hire an additional 50 staff over the next 12 months to scale the unique business model at speed.