(New York 7th May 2019): Internet discussion sections are perennially problematic for publishers, particularly when they’re anonymous. In a 2012 study, researchers found that commentators who chose not to reveal their identities tended to pen more “contrarian” and “extreme” replies than those who used their real names, and scientists at the University of Wisconsin-Madison report that the nastier the feedback about an article, the more polarized readers tend to become about that article’s contents.
The sad state of affairs prompted Ishay Green, Nadav Shoval, and Roee Goldberg to investigate a solution to foster healthier online interactions. Their brainchild — Spot.im, a provider of cloud-based community creation and moderation tools — launched in 2012, and went on to attract clients like Microsoft, Aol, NBC, Refinery, Huffington Post, Time, Fox News, Little Things, Advertising Age, and USA Today Sport.
Now, it’s gearing up for its next stage of growth.