NEW YORK, Nov. 29, 2017 – Spot.IM, the technology company that enables publishers to increase and monetize social engagement on their own sites, announced today a Series C investment of $25 million led by Insight Venture Partners with participation from existing investors Altair VC and Norma Investments, representing businessman Roman Abramovich. The financing will be used to fund Spot.IM’s global expansion, including doubling the size of its New York-based team, and for further investment in its publisher engagement platform.


“In a few years, Spot.IM has quickly developed a strong reputation among top tier publishers like Oath, Engadget, Time Inc., Fox News and Sky Sports for providing them with tools to increase and monetize engagement” said Jeff Horing, co-founder and Managing Director at Insight Venture Partners. “What Nadav and the team have built is very impressive, and we’re excited to work together to build a media-centric ecosystem.”


Since closing its Series B round last year, Spot.IM’s presence on publisher sites has virtually doubled to billions of monthly page views and more than 400 million subscribers. Spot.IM has replaced commenting platforms with tools and capabilities  similar to that of a social network such as real-time commenting, auto moderation, live broadcast, user reviews, notifications, follower capability, real-time analytics, cross-publisher promotion and mobile SDK.  The company currently provides its technology to 70% of the top U.S. media players.


Nadav Shoval, CEO of Spot.IM, said, R