(London: 8th July 2020): Sports, Automotive & Technology specialist, Performance Communications has acquired a significant stake in Frisson Creative, a sports social content and influencer marketing agency, to enrich its digital capability for clients. D5 Capital advised Performance Communications in the transaction.


Frisson Creative specialises in social content, design, influencer campaigns and community management for live sporting events, brands and rights holders. Clients to date have included The  Alfred Dunhill Links Championship, Nissan, Crystal Palace F.C, Newbury Racecourse, St Andrews The Home of Golf and Oddschecker.


Founded in 2017, the agency also owns cricket social media brand, Crickshouts, and operates one of the biggest football social influencer networks in Europe.


Speaking of the move, Performance Communications co-founder, Andy Francis explained: “Many of the Frisson team have built their own successful social media channels, including some of the largest fan accounts in the country. As experienced content creators, their understanding of how to engage fans and build reach when devising and implementing activities for clients is invaluable.


“Pairing with Frisson will extend our scope of services, make us more digitally agile and round off a gen